If Disney keeps up this whole theatrical-PVOD day-and-date model, maybe it won’t be so scary for rival studios in the future to follow a Marvel movie during its second weekend at the box office.The studio’s Marvel Cinematic Universe standalone origin movie Black Widow had a great fall in its second session at the domestic B.O., down -67%, with $26.25M.
Black Widow lost No. 1 to Warner Bros. day-and-date theatrical HBO Max release of Space Jam: A New Legacy which opened to $31.65M.If you want to know what the negative impact is by having a Marvel movie available in homes and in theaters at the same time, well here it is: That’s the steepest second weekend drop ever for a Disney-distributed MCU title beating Ant-Man and the Wasp (-62%).
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