“Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life,” NATO said in a statement.
The trade organization for movie theaters predicts that a theatrically exclusive release for “Black Widow” could have netted a $90 million-plus opening at the box office.
It also argues that the reported $60 million in global paid streaming sales that Disney reported on opening weekend is “pulled forward” from a more traditional premium on-demand window that would come after a theatrical run.
Read more on thewrap.com
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