Naman Ramachandran Viacom18, a TV and streaming group backed by billionaire industrialist Mukesh Ambani, has secured Indian media rights for field hockey from the International Hockey Federation (FIH).
The agreement runs for a four-year cycle (2023-2027) and includes all FIH events, except the FIH Nations Cup. Financial terms were not disclosed.
The upcoming FIH Hockey Olympic Qualifiers, the first ever FIH Hockey5s World Cup, the FIH Hockey Pro League and the 2026 FIH Hockey World Cup, among other tournaments, will be available on streaming platform JioCinema and Viacom18’s linear channels Network Sports18.
While cricket remains the most popular sport in India, with Viacom18 paying $3 billion in 2022 for digital rights to the Indian Premier League, field hockey also enjoys much support.
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