Billboard charts will now count music played in ‘Roblox’
nme.comUniversal Music Group and Republic Records have announced the launch of Boombox, a new product being integrated into Roblox to allow players to stream in-game music that artists can monetise and have count toward Billboard charts.This collaboration will start in the Twice Square experience, a level in Roblox where players can leave messages for the K-pop girl group, play minigames, and collect virtual items.
With Boombox, players will be able to “share and collectively enjoy” Twice‘s music, with each playback being monetisable, as well as counting toward Billboard charts.Boombox is apparently the first “scaled music product across the Roblox platform”.
Launching it in Twice Square, the game’s most-visited music experience, seems like an appropriate testing ground for the new product.
Twice Square is the first step in a larger planned rollout, with Boombox coming to over 3,500 Roblox experiences over the coming year.Boombox’s monetisation potential is achieved through Styngr and its “ad-supported portable music player”.
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