Big Hit Entertainment, Home to BTS, Strikes Deal With Seventeen Label PLEDIS
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billboard.comSouth Korea-based powerhouse Big Hit Entertainment has become the largest shareholder of record label PLEDIS Entertainment, home to K-pop superstars Seventeen and NU’EST, it was announced Monday.Under the terms of the deal, PLEDIS will retain its independence as a label, though its artists will now receive support from Big Hit’s business entities and support organizations to expand their reach into overseas markets -- similar to the way Big Hit turned boy band BTS into a top-charting phenomenon.
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