James Frey, the author of mega-selling but controversial memoir A Million Little Pieces, has been named CEO of Andbox, a New York-based esports organization.Andbox owns and operates the New York Excelsior, the city’s first professional esports team.
It also has been involved with integrating, through esports, a number of realms of culture and business, including content creation, high fashion, technology and visual design.The investors behind Andbox are a well-known and influential group.
Among them are Thirty Five Ventures, a partnership between NBA star Kevin Durant and manager Rich Kleiman; actor and producer Michael B.
Jordan; former Turner president David Levy; and execs at Warby Parker, Harry’s, GIPHY and Dapper Labs.Frey was a producer and writer on the film Queen & Slim in 2018.
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