ASDA in hot water with shoppers over £1 gesture for those who can't afford food - but others want Tesco and M&S to follow

manchestereveningnews.co.uk:

Last week ASDA issued a £1 message to millions of shoppers struggling to afford to eat. The supermarket giant impressed people so much, the likes of Tesco, Sainsbury's, M&S and Morrisons, are all being urged to do the same.

Asda is offering a soup, a roll and unlimited tea or coffee for over-60s for just £1. The deal will be available throughout November and December in any of the supermarket chain's 205 cafes.

Mohsin Issa, Asda's co-owner , said: "We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.

Manchester Evening News shared the news on Facebook, where it quickly divided shoppers. While some praised the initiative, others slammed the retailer for only considering OAPs at a time when millions of young people are suffering financially at the same rate as, if not more than, OAPs. READ MORE: B&M shoppers dumbfounded when they see how much boxes of Diet Coke and Coke Zero cost "We've already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we're hoping our new offer of soup and hot drinks for over-60s will prove just as impactful for those who need it most." Zoe Tomlinson pointed out: "60 isn't old these days and not even pension age for someone.