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Reed Hastings Netflix reports testing Reed Hastings

As Netflix Password-Sharing Crackdown Continues, Co-CEO Reed Hastings Vows Not To “Tighten The Screws” On Consumers

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deadline.com
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Netflix has been tightening its controls on password-sharing, a shift that could reap billions in previously lost revenue, but the company acknowledges it is a delicate process.“We test many things but we would never roll something out that feels like turning the screws” on consumers, Co-CEO Reed Hastings said during the company’s first-quarter earnings interview. “It’s got to feel like it makes sense to consumers, that they understand it.”The tests, which were revealed earlier this year, aim to “harmonize with the way consumers think about it,” Hastings added.Netflix missed its own forecast for subscriber growth by a wide margin, reporting 208 million global subscribers at the end of the quarter.

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