Nearly Two-Thirds of Consumers Want a Streaming Service Bundle, Survey Finds
report on Wednesday, Nielsen reported a nearly 20% increase in unique programming across streaming platforms in the past three years. As of February, consumers now have over 817,000 unique program titles to choose from — compared to around 646,000 in December 2019. According to Nielsen, consumers say the rapidly increasing number of options “makes it more difficult to find the content they’re looking for.”The uptick in available content also corresponded with a rise in consumption.