Burgeoning Saudi Arabian content company Arabia Pictures Group is joining forces with Greece-based audiovisual group Tanweer on a strategic partnership that will see them cooperate on production and distribution across all formats in the Middle East and North Africa.They have kicked off the partnership with the development and production of a slate of three features to be shot in the MENA region and directed by emerging talents.The first title on the slate is romantic comedy #Gawwezni starring U.K.-Egyptian star Amir El-Masry, which has recently wrapped filming.
El-Masry, whose credits include Limbo and Industry and is soon to be seen in Netflix’s The Crown and Jessica Hausner’s Club Zero, plays a man who falls madly in love but when a spell is cast on him cannot act on his feelings, leading to a series of comic situation.The cast also features Egyptian actress Mayan El Sayed and veteran actors Sabrin and Bayoumi Fouad.
The feature is directed by first-time filmmaker Essam Nassar, who made a name for himself with successful commercials and music videos.“We are thrilled to work with such a media powerhouse as Tanweer, and our partnership involves many projects from film production to talent development to investments in new technologies,” said Arabia Pictures Group CEO Roua Almadani. “Producing original content together will keep empowering storytellers from the region in sharing their distinctive stories.”Tanweer has been active in Greece, Cyprus, the Middle East, India and Turkey, for over 30 years.
Recent productions include the award-winning Greek series Smyrna.“We are confident to join forces with Arabia Pictures Group on crafting an original slate and in bringing quality genre films to audiences worldwide.
Read more on deadline.com
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