Fox News again topped its cable news rivals in total viewers and a key demographic during the month of September and for the third quarter.But it was a rather dismal period for the networks when it comes to drawing viewers in the key 25-54 demo, as they all saw audience declines in the category versus a year ago.
MSNBC and Fox News did show some growth in certain categories of total viewers, and there is hope among executives that interest in the 2022 midterms will lead to uptick as November approaches.In September, Fox News averaged 2.13 million viewers, down 15% from the same period in 2021.
MSNBC averaged 1.23 million, down 3%, while CNN posted 682,000, down 14%. In the 25-54 demo, Fox News averaged 280,000, down 31%, while CNN posted 136,000, down 27% and MSNBC was at 114,000, down 26%.In total day, Fox News averaged 1.41 million, down 4%, while MSNBC posted 791,000, up 10%, and CNN was at 580,000, flat versus a year ago.
In the 25-54 demo, Fox News averaged 201,000, down 17%, followed by CNN with 111,000, down 13% and 82,000 for MSNBC, off by 2%.The Five again came in first in total viewers among all cable programs, averaging 3.3 million, followed by Tucker Carlson Tonight with 3.1 million, Jesse Watters Primetime at 2.73 million, Hannity at 2.7 million and Special Report with Bret Baier with 2.38 million.In adults 25-54, Tucker Carlson Tonight topped with 438,000, followed by The Five with 420,000, Jesse Watters Primetime with 348,000, Hannity at 340,000 and Gutfeld!
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