AMC to Upgrade to Laser Projectors Across Its Theaters by 2026
thewrap.comAMC Theatres is upgrading its digital projectors to laser projectors across 3,500 of its auditoriums nationwide by 2026. It’s the theater chain’s first major upgrade of its equipment since the company converted to digital, and the theater chain says the new installations will bring a value of roughly a quarter of a billion dollars.
The launch of Laser at AMC will offer more vivid color, maximum picture brightness and guaranteed light levels that exceeds most 2-D digital projection systems.
And AMC also boasts that it’s a greener, long-term solution for movie projection, as it eliminates the waste of replacing xenon bulbs and comes with a significant reduction in energy usage.The projectors are the result of an exclusive agreement between AMC and Cinionic, the Barco cinema joint venture that offers laser-powered cinema solutions and has already installed laser projectors in 30,000 auditoriums nationwide since 2014.
The projectors will be installed on a market-by-market basis, and the full initiative is expected to be completed by the end of 2026.
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