Also Read: AMC Theatres Lost $561 Million During Second QuarterAs part of the agreement, Universal now has the option to release its films as premium video on-demand titles after they have been in theaters for 17 days.
The deal will also make those films available on AMC’s recently launched on-demand service and includes PVOD profit sharing between the two companies, though details remain confidential.
Aron said on Thursday that any films that Universal chooses to move to PVOD after that 17-day window will still be available in theaters, and that Universal must wait until their films have been in theaters for 10 days before making any announcement about a PVOD release.“We cannot just live in the past and fear change,” Aron said. “One has to.
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