Rebecca Rubin Film and Media ReporterAMC Theatres, the world’s largest cinema chain, is rolling out a $25 million advertising campaign to encourage people to get back to the movies.To convey its message, AMC is turning to Nicole Kidman, who appears in a new commercial to wax poetic about the “magic” of the movies and that “indescribable feeling we get when the lights begin to dim and we go somewhere we’ve never been before.” The TV spots, which vary between 15, 30 and 60 seconds, were directed by Oscar nominated cinematographer Jeff Cronenweth and Tim Cronenweth and written by Academy Award nominee Billy Ray (“Captain Phillips”).The campaign’s $25 million price tag is eye-popping because it’s more money than several major Hollywood.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.