Amazon Prime Video Talks Co-Production & German Industry Hopeful On Long-Awaited Tax Incentive – Munich International Film Festival
deadline.comA co-production session at the Munich International Film Festival yielded insight into Prime Video’s strategy in Europe and saw a hopeful update from the German Film Fund on a hugely anticipated 30% tax incentive for film and TV.
Dennis Maly, Head of Business Affairs at Amazon Studios in Germany, told an industry crowd there are ways for traditional broadcasters and the streamer to work together. “We are working on different models — there is a flexibility — so I can encourage anyone from the networks in the audience,” he said. “There are ways that we can share costs and risks and have productions with a higher value.” Maly said linear networks are often concerned about partnering with streamers on projects that could launch or end up on another platform after hefty financial commitments on their part.
However, he claimed, “That is not the case, at least for the very limited amount of data we have, which has shown a very different a curve on our end… [The productions] also worked for the linear broadcaster.” Maly pointed to Amazon data in Spain, where the streamer works with Mediaset – “we are basically the de-facto catch-up service for Mediaset,” he said.
He also mentioned projects in France such as Escort Boys, which launched on Prime before hitting free-to-air on TF1. Streamers can fully fund, of course, and Amazon does not want to share the cost or upside of shows it counts as “brand defining” such as its current mega-hit Maxton Hall.
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