Live Nation Acquires Majority Stake in Livestream Platform Veeps
Jem Aswad Senior Music EditorLive Nation, the world’s largest live-entertainment company, has acquired a majority stake in Veeps, the ticketed livestream platform launched by Joel and Benji Madden of the band Good Charlotte. The Madden brothers, along with cofounders Sherry Saeedi and Kyle Heller, will remain at the helm of Veeps, with their full team staying on to continue with all operations of the business, according to the announcement.Established in 2017, Veeps is designed for ticketed livestreams, and facilitates engagement between artists and fans with features like chat and exclusive merch purchases, while also supporting broad social marketing and VIP offerings.