EXCLUSIVE: All3Media’s digital content arm Little Dot Studios is making a big play in the U.S.The company, which recently produced electric car racing series Extreme E for TikTok, has hired former Fullscreen exec John Holdridge to run its U.S.
business.Holdridge has joined as Managing Director, USA and will replace Holly Graham, who has headed up its U.S. arm since 2018.
She will return to the UK to take on the new role of Chief Business Officer.Holdridge, who was previously Fullscreen’s General Manager of Brand Services, is bringing over a number of his Fullscreen colleagues including James Norell, who takes on the role of Senior Vice President, Business Operations and Strategy, and Jordan Benedict, who becomes Senior Vice President,
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