Albert Cheng Upped To VP, Prime Video U.S. At Amazon

deadline.com:

Albert Cheng is moving up at Amazon.Cheng, who had been Chief Operating Officer At Amazon Studios, has been promoted to Vice President, Prime Video U.S., a new role under Prime Video chief Mike Hopkins.Cheng previously reported to Jennifer Salke, Head of Amazon Studios, and will now report to Hopkins.It’s not clear whether Salke now reports to Cheng or Hopkins.The move comes after a big six months for Amazon in the entertainment space, acquiring MGM, launching The Lord of the Rings: The Rings of Power and kicking off Thursday Night Football.Cheng will become the “single-threaded leader” overseeing the company’s Prime Video business in the U.S.

with responsibility for P&L and revenue growth. He will head up its brand strategy, brand social, influencer marketing, marketing operations, media and audience insights, and will be responsible for customer acquisition, retention, and engagement with its entertainment hub across SVOD, AVOD, and marketplace.Hopkins, in an internal note, said, “In thinking about how we position ourselves to build on this growth, it became clear to me that we need a dedicated leader to focus on our U.S.

Prime Video business.” (read full note below).He added that Cheng will soon reveal how he will organize his team. Amazon will also reveal how the Studios COO role and Studios content marketing organization will be structured.Team,2022 has been a very strong year marked by tremendous growth and success for Prime Video.

From acquiring MGM to the record-breaking success of The Rings of Power to last week’s kick-off of Thursday Night Football to this summer’s launch of Clean Slate, this team has come together and transformed Prime Video in many ways.