Ajay Devgn’s NY VFXWaala Acquires Stake in Sweden’s Goodbye Kansas, Launches Joint Venture Studio in India
variety.comNaman Ramachandran Top Bollywood star Ajay Devgn‘s Indian visual effects studio NY VFXWaala has set a strategic partnership with Sweden’s Goodbye Kansas Studio.
NY VFXWaala has secured a major stake in Goodbye Kansas, through an offshore subsidiary, while simultaneously launching a joint venture studio in India. “Shaitaan,” starring Devgn, is currently in cinemas and is one of the biggest Bollywood hits of the year.
NY VFXWaala’s 300-film portfolio includes Bollywood films “Bhuj” and “Malang” and Tamil-language film “Bigil.” Goodbye Kansas specializes in creating trailers for games worldwide and visual effects for live-action productions.
Its portfolio includes work on games like “Cyberpunk 2077,” “God of War: Ragnarök” and “Assassin’s Creed Valhalla.” The company has ongoing collaborations with HBO, Netflix, Prime Video, Disney, Apple TV, Paramount+ and more, and recent shows it has contributed to include “True Detective” Season 4, “One Piece” and “Carnival Row.” Its film work includes “Asteroid City” and “A Man Called Otto.” The companies’ joint strategy involves “scalable capacity expansion” and “intensified sales efforts within existing business segments” such as VFX, animation, game trailers and in-game, targeting new geographical markets and capitalizing on the trend of outsourcing VFX and gaming content.
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