Sunday primetime looked a little different this week with CBS’ coverage of the 2022 March Madness tournament topping the evening, even with its final half-hour.
Airing the latest March Madness games proved to be a clever strategy for the network as the annual basketball event provided 60 Minutes with a strong enough boost to best ABC’s American Idol in both the demo and audience.Due to March Madness Overrun, CBS’ programming slate got a later start.
Starting at around 7:41 p.m. instead of its typical 7 p.m. slot, 60 Minutes earned the night’s highest numbers – a 1.3 rating in the 18-49 demo and 9.39 million viewers, per fast affiliates.
60 Minutes, which typically wins Sundays for CBS, was up six tenths and nearly 2 million viewers from the previous week. At 8 p.m.
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