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550 U.K. Cinemas to Celebrate National Cinema Day as Box Office Recovers to 80% of Pre-Pandemic Level

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variety.com

Naman Ramachandran Some 550 cinema venues across the U.K. will celebrate cinema and cinema-going under the banner of National Cinema Day on Sept.

3. The initiative, which has the participation of all the major U.K. cinema chains and wide range of smaller cinema operators and venues, will see all participating cinemas offer tickets for all screenings from £3 ($3.50).

The aim is to encourage as large and wide an audience of cinema-goers as possible to enjoy the big screen experience. The celebration arrives as the U.K.

cinema sector makes a post-pandemic recovery, with both box office and admissions now tracking at 80% of the record-breaking levels seen in 2018 and 2019, which were the biggest years for cinema-going since 1970.

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