Zack Snyder Touts #SnyderCut Digital Release While Report Claims Bots Fueled Fan Campaign

variety.com:

Zack Sharf Zack Snyder mobilized the #SnyderCut fandom with a single tweet that reads: “#SnyderCutOnDigital.” Tuesday, July 19 marked the film’s official digital release date.

Snyder’s tweet about the film’s digital debut was accompanied by a black-and-white image of film reels, the same image he posted to social media years ago to signify to fans that the #SnyderCut was real.Snyder’s tweet and the digital release of the #SnyderCut comes less than a day after of an exclusive report from Rolling Stone claimed that bots were used on social media to fuel the #SnyderCut army.

Rolling Stone obtained two reports commissioned by Warner Media that revealed “at least 13 percent of the accounts that took part in the conversation about the Snyder Cut were deemed fake, well above the three to five percent that cyber experts say they typically see on any trending topic.” Calls for the #SnyderCut erupted after the director left the original production of the film due to a family tragedy and Warner Bros.

brought in Joss Whedon to overhaul Snyder’s dark tone and oversee reshoots. Whedon’s “Justice League” bombed with critics and the box office, leading Snyder’s fans to demand that Warner Bros.