Todd Spangler NY Digital EditorYouTube already soaks up billions of hours of the world’s attention. Now the video giant also wants to hoover up a bigger piece of consumers’ online purchases.Looking to grease the ecommerce wheels, the platform is introducing new tools within YouTube Studio’s Shopping tab so that creators can more easily manage how their products are tagged and appear across their channel.
In addition, all creators eligible for YouTube’s merchandise program can now access live shopping features, like the ability to tag products to a livestream directly from the Live Control Room panel.And YouTube also has inked a partnership with Shopify, a provider of ecommerce services, to let creators and merchants feature their products across their YouTube channels and content.
Creators can now link their Shopify store to their YouTube channel in just a few steps, according to David Katz, VP of of shopping product at YouTube.
In addition, starting next week YouTube will introduce a new shopping destination in the Explore tab that will feature “relevant” shoppable content from creator channels in three countries: the U.S., Brazil and India.
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