Dade Hayes Finance EditorYouTube has rolled out Shorts, a new offering focused on mobile videos lasting no longer than 15 seconds.The explosive growth of TikTok over the past year has gotten the tech world’s full attention.
Instagram just launched Reels, a rival offering, in the U.S. TikTok, whose U.S. operations are due to be overseen by Oracle in a deal just reached over the weekend, specializes in videos set to music and often featuring dance moves and quick cuts.A beta version of Shorts will launch in India this week on Android, with iOS and other territories launching in the coming months.Chris Jaffe, VP of Product Management for YouTube, wrote in a blog post that Shorts is designed for “creators and artists who want to shoot short,.
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