YouTube Hires Amazon Veteran Toni Reid to Oversee YouTube Shorts, Gaming, Livestreaming and Community Products (EXCLUSIVE)
Todd Spangler NY Digital EditorToni Reid, after 24 years at Amazon, is joining YouTube as VP of product management to lead the video platform’s Emerging Experiences and Community team.In the role, she’ll oversee YouTube Shorts — the TikTok-like short-form video format YouTube has seen gain major traction — as well as YouTube Gaming, livestreaming and community products.Reid, who starts Monday (April 25), reports to Neal Mohan, YouTube’s chief product officer. She takes over for Chris Jaffe, who after three years in the role took a new position last month as YouTube chief design officer, continuing to report to Mohan.Reid most recently served as Amazon’s VP of Alexa experience and Echo devices.