Joe Otterson TV ReporterWWE announced Tuesday that Kristina Salen has been hired as chief financial officer.In her new role, she will report directly to WWE chairman and CEO Vince McMahon, effective August 3, 2020.
She takes over the role from interim CFO Frank A. Riddick III. Riddick stepped in after WWE co-presidents George Barrios and Michelle Wilson were pushed out of the company at the beginning of this year.
Barrios had been CFO while Wilson was chief revenue officer.Salen previously served as the first CFO of Etsy. During her time there, she helped grow the business from $895 million in gross sales to $3 billion in four years.
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