WWE Names Former Etsy Exec Kristina Salen CFO
Jill Goldsmith World Wrestling Entertainment has named former Etsy CFO Kristina Salen as chief financial officer reporting to chairman-CEO Vince McMahon effective August 3.Salen was Etsy’s first chief financial officer, helping to scale the business leading the online craft marketplace’s IPO in 2017. She was CFO and chief operating officer of UnitedMasters, an artist services and music distribution company and most recently served in the CFO and COO roles at Moda Operandi, a luxury fashion platform.At Etsy, she helped grow the business from $895 million in gross sales to $3 billion in four years and built and managed its Business Development, Strategic Planning, Investor Relations, Accounting, Tax and Data Analytics functions.