Will Harry Styles Fans Deliver A Fall Hit For ‘Don’t Worry Darling’? – Box Office Preview
deadline.comAfter a near month of mudslinging behind the scenes drama for Don’t Worry Darling which hovered around its Venice Film Festival world premiere, the sophomore feature directorial from Olivia Wilde finally opens in 4,000 theaters.However, Warner Bros.
need not sweat the tabloid headlines. No, all of that has only made this Florence Pugh, Harry Styles and Chris Pine genre pic that more intriguing to the point where the David Zaslav led Warner Bros Discovery could be looking at a fall hit with a $20M-$25M start per rival industry estimates.
Warner Bros. is eyeing $17M for the $35M production, a noble start. As we told you, last night’s fan Imax screening at 100 locations, which had a live-stream of the NYC event Q&A with Wilde, Styles, Gemma Chan, Nick Kroll, Sydney Chandler, Kate Berlant, Asif Ali and Douglas Smith was the fastest selling for the large format exhibitor with 21 locations selling out in 24 hours, and more than 13K tickets sold at 100 Imax hubs.For all the noise about Pugh not promoting Don’t Worry Darling extensively despite showing up at the Venice red carpet, and despite the fact that his movie is a love letter to her (she’s arguably in every frame of the film), the commercial overperformance of this Wilde movie rests on Styles and whether his fans show up and continue to go.
Already the movie is hot with young female goers under 25. Whether or not this movie goes into a greater stratosphere in regards to its ticket sales ($25M+) will only be realized while we’re in the thick of the weekend.
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