Steven Gaydos Executive VP of ContentNearly a half-century has passed since Elvis left the building, permanently. Australian auteur Baz Luhrmann has just unleashed “Elvis,” his big, bold, nearly three-hour biopic, at Cannes and that Warner Bros.
bet appears to have paid off. The film is starting its march toward theaters with an 87% Rotten Tomatoes score, though that ebullient aggregate assessment may mask some particularly resentful and dismissive reviews from a few of the world’s top critics.
Soon, the world of Elvis acolytes, and mildly curious New Century film and music fans who know little beyond the name and the lamé, will have their say.
Whatever its artistic qualities or failings, “Elvis” is already providing a potent reminder of that edict from John Ford’s “The Man Who Shot Liberty Valance”: “Print the legend.” Ford’s Rule applies to both the biopic rhapsodizing of (as in “Bohemian”) — and the reviewing/reporting of — the depictions and lives of major historical figures, especially cultural legends like Presley.
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