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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Who’ll Get Elvis Most Wrong — Filmmakers or Critics? Crowning the King on a Throne of Lies (Column)

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variety.com

Steven Gaydos Executive VP of ContentNearly a half-century has passed since Elvis left the building, permanently. Australian auteur Baz Luhrmann has just unleashed “Elvis,” his big, bold, nearly three-hour biopic, at Cannes and that Warner Bros.

bet appears to have paid off. The film is starting its march toward theaters with an 87% Rotten Tomatoes score, though that ebullient aggregate assessment may mask some particularly resentful and dismissive reviews from a few of the world’s top critics.

Soon, the world of Elvis acolytes, and mildly curious New Century film and music fans who know little beyond the name and the lamé, will have their say.

Whatever its artistic qualities or failings, “Elvis” is already providing a potent reminder of that edict from John Ford’s “The Man Who Shot Liberty Valance”: “Print the legend.” Ford’s Rule applies to both the biopic rhapsodizing of (as in “Bohemian”) — and the reviewing/reporting of — the depictions and lives of major historical figures, especially cultural legends like Presley.

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