WarnerMedia And Xandr Advertising Division Merge In Latest AT&T Reshuffle
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deadline.comBy Dade Hayes Finance Editor Xandr, the advertising unit of AT&T, is merging with WarnerMedia in order to create what the company calls “a better advertising value proposition for brands, publishers and consumers alike.” As part of the move, Gerhard Zeiler, WarnerMedia’s chief revenue officer and international president, will oversee all advertising responsibilities across AT&T.
Kirk McDonald, Chief Business Officer, Xandr will continue to lead Xandr, reporting directly to Zeiler. The reorganization follows the exit of Brian Lesser, head of Xandr.
It is also the first major strategic play by John Stankey since he took the reins as AT&T CEO. Stankey’s predecessor, Randall Stephenson, oversaw the acquisition in 2018 of ad-tech firm
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