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Dade Hayes
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Chicago Goes Deep-Dish On Streaming, 2PM Is Hot New Timeslot, And Other Takeaways From Nielsen’s Latest COVID Number-Crunch
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deadline.comBy Dade Hayes Finance Editor Chicago is hardly the Second City when it comes to streaming. Also, who needs prime time when there’s now the 2PM timeslot?
Those are a couple of the takeaways from a new, market-by-market look by Nielsen at COVID-19 viewership trends. Of all markets where non-linear viewing on internet-connected devices or smart TVs, Chicago registered the biggest jump in usage from the first week of March to the last, rising 12 slots to No.
5. (See detailed numbers below.) Different parts of the country experienced the virus-related lockdowns differently, but the second week of March was when the NBA and other sports were suspended, many schools were canceled and theaters and other public spaces started closing.
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