Warner Bros. Discovery to Overhaul TruTV With Sports; Sets Nightly Block for Games and More (EXCLUSIVE)
variety.comBrian Steinberg Senior TV Editor Warner Bros. Discovery wants to bring one of its “zombie” cable networks back to life with a big jolt of sports.
The media company intends to create a new nightly sports block for TruTV, the reality-series cable network that has largely been left to show endless episodes of the popular prank show “Impractical Jokers” and the caught-on-camera serial “World’s Dumbest.” In doing so, Warner no doubt hopes to create new value where there has only been a little.
A new sports schedule would likely draw broader viewership and new ad dollars to the network, and might even spur cable distributors to accord the outlet more value in future carriage contracts.
The sports schedule will not consist only of simulcasts of NHL, MLB and NBA matchups that typically turn up on the company’s flagship TBS and TNT cable networks.
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