MusicWeek reports, is set to feature major party brands and a programme of big acts.The idea is that once venues can reopen safely after the coronavirus pandemic improves, events will take place across the physical and virtual venue simultaneously.
Multi-platform parties that take place in real time are also included in the initiative’s vision.Tobacco Dock commercial director Jonathan Read said: “Tobacco Dock is excited to be working alongside our long term partner LWE to develop a cutting-edge virtual venue that will enable remote audiences to have a truly immersive, rich experience with the attributes of being present without the travel.
Read more on nme.com
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