During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever. U.S.
consumers’ viewing of streaming has continued to increase through March. Over the first three weeks of March 2020, the total estimated number of minutes streamed to the TV was 400 billion, up 85% compared with the comparable three-week period in 2019, according to a Nielsen analysis.
And during the week of March 16, consumers watched about 156.1 billion minutes of streaming content on TV, up 22% from the week prior, and 2.2 times the comparable week the year prior.
In addition, amid higher TV viewing overall, streaming video services have steadily increased their share of time spent viewing on televisions,
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