Covid-19 pandemic 2020 Love

ViacomCBS Sales Chief Jo Ann Ross On Unified Upfront, Streaming Push, Appetite For Linear & More

Reading now: 438
deadline.com

Last year’s onset of Covid-19 forced an epic scramble for TV networks and advertisers.The upfronts ended up happening, but in fractured form.

ViacomCBS, just months after merging, decided to put on a two-part virtual presentation, showcasing Viacom’s networks and CBS on different days.This time around, as sales chief Jo Ann Ross has prepared for today’s virtual presentation, the reunification of Viacom and CBS has seemed much more complete. “We have a very full portfolio approach, across the entire ecosystem in one presentation,” she told Deadline in an interview.The marketplace, too, has calmed in some respects.

The dire effects of the pandemic on production, live sports and normal consumer habits has eased significantly. Of course, the

Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA