Last year’s onset of Covid-19 forced an epic scramble for TV networks and advertisers.The upfronts ended up happening, but in fractured form.
ViacomCBS, just months after merging, decided to put on a two-part virtual presentation, showcasing Viacom’s networks and CBS on different days.This time around, as sales chief Jo Ann Ross has prepared for today’s virtual presentation, the reunification of Viacom and CBS has seemed much more complete. “We have a very full portfolio approach, across the entire ecosystem in one presentation,” she told Deadline in an interview.The marketplace, too, has calmed in some respects.
The dire effects of the pandemic on production, live sports and normal consumer habits has eased significantly. Of course, the
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