Dade Hayes, Peter White ViacomCBS today confirmed Paramount+ as the new name for the company’s CBS All Access streaming service.The rebrand, which takes effect in early 2021, had been reported in recent weeks and the official announcement didn’t offer many surprises apart from original programming news.Showtime, the sister streaming service to CBS All Access, will continue to operate separately from Paramount+.
Some Showtime-branded originals will be ticketed for the new service and some form of bundling is likely down the line. Together, the two services had 16.2 million subscribers as of the end of June.
Read more on deadline.com
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