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ViacomCBS Cancels Carnegie Hall Upfront Event Amid Coronavirus Concerns

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variety.com
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ViacomCBS said it would cancel the glitzy “upfront” sales event it holds each year to convince advertisers to commit millions of dollars to its programming, the latest sign of how the spreading coronavirus crisis is affecting the dynamics of the media industry. “We’ll miss Carnegie Hall and our agency dinners this year, but the health and safety of our clients and the ViacomCBS team comes first,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, ViacomCBS Domestic Advertising Sales, in a statement. “Our team has been planning for this possibility for weeks, and we have devised a digital showcase to unveil all of the premium content that we’re delivering throughout the company, from CBS Television Network and our robust

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