William Earl The iconic entertainment business news media company, Variety, has partnered with Yappa, the premier audio and visual commenting tool for the web, to be the exclusive new commenting solution for Variety.com.
In a joint announcement made today by Variety’s President & Group Publisher, Michelle Sobrino-Sterns, and Yappa CEO, Jennifer Dyer, the annualized partnership commences today.Under the terms of the deal, the Yappa commenting widget will live at the bottom of each story throughout Variety’s website, allowing readers to leave audio and/or video comments based on what they just read or interacted with on the page.The implementation of Yappa’s commenting platform across Variety.com is an innovative step to redefining how.
Read more on variety.com
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