Andrew Wallenstein President and Chief Media AnalystOver the course of the global pandemic, Universal Pictures was the first studio to bypass theaters and release select films via streaming, strike the only deals with major exhibitors to shorten the theatrical window, and introduce a new hybrid window that straddles theaters and homes.That’s why 2020 will be remembered as a year full of bold moves for the trio of Universal marketing executives Variety is honoring with this year’s Marketing Visionary Award presented by Spotify: president of worldwide marketing Michael Moses, co-president of domestic marketing Dwight Caines and president of international marketing Simon Hewlett.Listen to the podcast here:It would be an understatement to say.
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