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UTA’s NY Head Julian Jacobs On How “Cross-Pollination” Makes East Coast “No Longer Just A Satellite Office”

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EXCLUSIVE: Julian Jacobs rides the subway. What’s more, the UTA executive can give directions. “The other day, I casually told my wife when she was heading to an appointment, ‘Take the Queens-bound E and transfer to the uptown 6,’” he says with a laugh. “She sort of looked at me for a moment, taking it in.” The 37-year-old’s fluency with inter-borough transportation is noteworthy because he was born and raised in Los Angeles, crossing the country just eight months ago to take his current post as head of the company’s burgeoning New York operation.

He oversees about 400 employees in departments including the traditional pillars of film and TV but also TV news, theater, digital, book publishing, advertising, sports and music.

When the changing of the guard was announced last January (with Allen Haldeman returning to LA), Jacobs remained Co-Head of UTA Marketing and took the additional title of Partner and Head of New York.

A visit with Jacobs in the tony-but-warm UTA offices across Seventh Avenue from Carnegie Hall does not conjure images of the icy-veined strivers of agency lore.

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