EXCLUSIVE: UTA said Wednesday that it has hired Mahzad Babayan and Scarlett Perlman as agents in the company’s Digital Talent division, where they will be tasked with generating opportunities for the agency’s roster of digital content creators that has grown to more than 130.
The duo will be based in Los Angeles and report to UTA partner and Head of Digital Talent Ali Berman.Babayan and Perlman had been at Fullscreen, where Babayan was VP Talent Management and Partnerships and Perlman was a senior talent manager.
There they brokered deals within the lifestyle, beauty, music, publishing, podcasting and sports spaces for clients including Yoatzi Castro, Brandon Armstrong (Bdotdot5), MissDarcei, Hannah Jarrah, Alannized, Mango Street and Nick
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