When Taylor Swift’s surprise album Folklore blasted in atop the Billboard 200 chart with the biggest week of the year for any album, she not only did it without the benefit of any pre-release promotion, but also while taking a sonic left-turn away from pure pop and into a more alternative soundscape.
On the latest Pop Shop Podcast (listen below), the team discusses Swift’s epic chart feats achieved with Folklore and its single “Cardigan,” and pontificates on if the album would have achieved such great heights if it had been a surprise-released traditional pop effort.
The Pop Shoppers also chat about on how Folklore may have brought in new fans to the Swift fold, thanks to her collaborations with alt-rock acts like Bon Iver and The
Read more on billboard.com
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