Shirley Halperin Executive Editor, MusicAudio content production studio Audio Up has signed a publishing agreement with Universal Music Publishing Group (UMPG) that will identify and sign songwriters to create original music for the company’s stable of podcasts.
In addition, Audio Up CEO Jared Gutstadt will be represented by UMPG as a songwriter and producer.Original music for podcasting, particularly in scripted programs, has been in greater demand as listening hours for the format continue to rise.
Audio Up in particular — through shows like “Make It Up As We Go” with country singers Scarlett Burke, Miranda Lambert and Lindsay Ell; “Halloween in Hell” with Machine Gun Kelly, 24kGoldn and iann dior; and “Strawberry Spring,” the audio adaptation of the Stephen King story, starring Garrett Hedlund and Milo Ventimiglia — has been at the forefront of using original music in its narrative offerings, which it considers “a trojan horse” for discovery.
Gutstadt — also known as “Jingle Jared,” a name his picked up building his company Jingle Punks (which was sold to Olé, now Anthem, in 2015) — is a trailblazer in the space, acting as musician, writer, producer and executive, and helping lock in distribution partnerships with Audible and SiriusXM.Said Marc Cimino, COO of UMPG: “Jared is a uniquely talented songwriter, producer and entrepreneur, from his track record in creating production and contemporary music hits, to building new venture Audio Up as a premier podcasting studio.
Read more on variety.com
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