Brian Steinberg Senior TV EditorThe nation’s big media companies are on a new mission: finding ways to unite thousands of individual binge-watchers into a cohesive mass audience.Madison Avenue is eager to chase consumers moving from TV to new streaming hubs like Paramount Plus, Peacock and HBO Max.
But when advertisers do, they find a much different set of viewing patterns than they do on the old familiar screen. Streaming viewers can watch whatever they like, whenever they want.
Traditional couch potatoes still gather in one big national group to watch, all at once, a broadcast of the Super Bowl, “Law & Order: SVU” or the “CBS Evening News.”To get more advertisers to move their dollars to streaming, the TV executives are working furiously.
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