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TV Ad Buyers And Sellers Are Feeling Their Way Through Unprecedented Upfront

25.05.2020 - 19:45

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By Dade Hayes Finance Editor The myriad complications and stresses of the COVID-19 pandemic have created a television upfront season unlike any in memory.

In a typical spring and early summer, deals close for about one-third of the annual $70 billion in total TV ads. This year, most bets are off, at least for the near term.

Ad spending is in free fall across the TV landscape and the U.S. economy continues to struggle, with Great Depression levels of unemployment and sharp declines in consumer

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