Jake Kanter International TV EditorITV has commissioned ITV Studios-owned South Shore to make Don’t Rock The Boat, an ambitious competition series in which 12 celebrities row the entire length of Britain from Cornwall to Scotland.The format will go into production next week and will be hosted by Top Gear presenter Andrew Flintoff and AJ Odudu, who currently fronts ITV’s backstage coverage of The Voice UK.During a grueling physical mission that’s expected to take up to four weeks to complete, the two boats of stars will stop off at checkpoints in England, Wales, Northern Ireland and Scotland, during which they will undertake spectacular physical challenges that could give them an advantage in the race.
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