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TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place

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deadline.com
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TikTok, with over 100 million monthly active users in the U.S., insists no platform has that reach without “something for everyone” as it looked shake up perception that it’s a Gen Z phenomenon.In a pitch to marketers at the Digital NewFronts, TikTok showcased soft stats like how happy it makes users, how much less content they consume elsewhere and how many more brands are engaging with its 31,000 vetted content creators.

The platform said advertisers running campaigns in the U.S. have increased 500% in the past year.“It’s not just dancing and lip-synching Gen Z-ers.

There’s comedy and science, parenting and cooking,” said head of U.S. advertising Sandie Hawkins. “We reach all demographics.”Users “check Facebook,” she said, but “they watch

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