After Hours will no doubt rack up several nominations.) “The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry,” Jay-Z said in a statement from Pepsi. (His company Roc Nation is executive producing next year's show.) “This is an extraordinary moment in time and the is going to be an extraordinary experience with an extraordinary performer.”“We can’t wait to welcome multi-award winning artist The Weeknd to the Pepsi Super Bowl LV halftime show stage," Adam Harter, senior vice president of sports, media, and entertainment at PepsiCo., said in a statement. "In collaboration with the NFL and Roc Nation, we continue to reimagine what a Pepsi Halftime Show looks.
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