Time. The Weeknd’s set will be a historical one, as he joins Michael Jackson as one of the few solo, Black male performers ever to star in the SuperBowl’s Halftime Show.Adam Harter, Pepsi’s Senior Vice President of sports, media and entertainment, talked about the announcement in a press release, saying, “We can’t wait to welcome multi-award-winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage.
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