Rhys Buchanan show performer record band Rhys Buchanan

The power of in-store gigs: why new bands need these vital opportunities

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Rhys Buchanan how these shows help their records succeed – and how they’re finding new ways to connect with fansWhether it’s the whir of fresh coffee being ground at the bar or ending up awkwardly wedged up against the avant-jazz CD racks, in-stores performances carry an unmistakable charm.

There’s the nervous excitement of not just getting to watch your favourite artist live in unique surroundings, but the opportunity to meet them and pick up a signed record or poster.

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